Maria Is a Cultural Anthropologist Who Wants to Better Understand

question 8

Multiple Choice

Maria is a cultural anthropologist who wants to better understand the lives of women in coffee farming communities in Brazil. What primary research strategy will she likely use to gain a holistic perspective in order to answer her research questions?

• A) in-depth analysis of historical texts about coffee farmers
• B) interviews with other researchers who have been to Brazil
• C) first-hand ethnographic fieldwork
• D) controlled social experiments

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Definitions:

Observable Human Behavior

Actions or reactions of individuals or groups that are visible and measurable, often studied in psychology and sociology to understand human social interaction.

Test Screenings

The previewing of a movie, TV show, or a new product to a selected audience before its general release to gather feedback and make improvements.

Tracking Studies

Continuous research methods used to monitor changes over time, often used in marketing to track brand performance or consumer attitudes.

Market Share

The portion of a market controlled by a particular company or product.