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Many immigrant groups-Arab, Czech, French, Irish, Italian, Greek, Jewish, and others-have contributed to what has been known as a "melting pot" in America. What term do anthropologists prefer today to better reflect the role of ethnicity in the United States?
Consumers
Individuals who purchase goods and services for personal use.
Universal Set
In mathematics, it is the set that contains all objects or elements under consideration, typically within a particular discussion or problem.
Retrieval Set
A subset of brands or products that a consumer can readily bring to mind from memory when considering a purchase decision in a particular category.
Evoked Set
A group of relevant brands or products that a consumer recalls from memory when making a purchase decision.
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