Examlex
One definition of ________ is knowledge derived from data.
Consumer Purchase Decision
The process by which individuals select, purchase, and use goods and services, influenced by internal and external factors.
Opinion Leader
An individual or organization that has the ability to influence the attitudes or behaviors of others, typically within a specific community or market segment.
Influencer
An influencer is an individual who has the power to affect purchase decisions of others because of their authority, knowledge, position, or relationship with their audience.
Spouse-dominant Decision Making
A decision-making process within families where one spouse predominantly influences the buying decisions over the other.
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