Examlex
Define power and influence and provide an example of each.
Unit Sales Price
The cost at which individual units of a product are sold to consumers or retailers.
Average Revenue
Average revenue is the amount of money that a company receives per unit of goods or services sold, calculated by dividing total revenue by the number of units sold.
Percentage of Sales Budgeting
A method of budgeting marketing expenditures based on a fixed percentage of past or forecasted sales.
Competitive Parity
A strategy in which a company sets its level of marketing expenditures to match its competitors, preventing any one competitor from gaining an advantage in the market.
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