Market Basket Analysis Is

question 44

Multiple Choice

Market basket analysis is:

• A)a data mart specific technique.
• B)a reporting technique.
• C)an RFM application.
• D)an OLAP application.
• E)a data mining technique.

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Definitions:

Net Sales

The remaining revenue from sales after removing expenses related to returns, provisions for defective or unaccounted-for goods, and concessions.

Return on Total Assets

Return on total assets (ROTA) is a financial ratio that measures the profitability of a company in relation to its total assets.

Net Income

The total profit of a company after all expenses and taxes have been subtracted from total revenues.

Beginning Total Assets

The total value of all assets owned by a company at the start of a financial period.