Examlex
Velocity is similar to speed, but a ________ is also involved in velocity.
Penetration Pricing
A market strategy where a product is introduced with a low price to attract customers and gain market share before eventually increasing the price.
Demand-oriented
Pricing strategy or manufacturing approach that is guided by the level of demand from consumers or market conditions.
Price Lining
Setting the price of a line of products at a number of different specific pricing points.
Target Pricing
Consists of (1) estimating the price that ultimate consumers would be willing to pay for a product, (2) working backward through markups taken by retailers and wholesalers to determine what price to charge wholesalers, and then (3) deliberately adjusting the composition and features of the product to achieve the target price to consumers.
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