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"Ice That Burns" Is Better Known as

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"Ice that burns" is better known as


Definitions:

Rumours

Information or stories spread from person to person without confirmation of their truthfulness.

Demographic

Statistical data relating to the population and the particular groups within it, often used for targeted marketing or policy making.

Behavioural

Relating to the actions or reactions of an individual or group in response to external or internal stimuli.

Psychographic

Relates to the study of personalities, values, opinions, attitudes, interests, and lifestyles of individuals or groups.

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