Conflicts Between Researchers and Management Is Not Uncommon

question 26

Multiple Choice

Conflicts between researchers and management is not uncommon.Common attitudes among marketing researchers regarding top management include all of the following except

• A) required research is generally too costly
• B) top management is anti-intellectual
• C) there are too many non-researchable, "fire-fighting," and proof-of-concept requests
• D) top management is generally unsympathetic to the importance of problem definition, often re-defining the problem after the research is under way

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Definitions:

Detailed and Accurate Message

Communication that is precise and correct in all its aspects, ensuring the recipient receives all necessary information without errors.

Nature of the Call

The specific reason or purpose for a communication or request for service.

THINK Technique

An acronym that stands for True, Helpful, Inspiring, Necessary, Kind - a strategy used to teach effective communication and thoughtful interaction.

Helpful

Providing assistance or benefit to someone or something; being useful and supportive.