Typical Motives for "Pseudo-Research" Include All of the Following except

question 63

Multiple Choice

Typical motives for "pseudo-research" include all of the following except

• A) using marketing research as a way to gain visibility and power in the organization
• B) informing a decision among several possible courses of action
• C) establishing a scapegoat for marketing decisions that do not accomplish objectives
• D) promoting service organizations such as advertising agencies and media to attract new business and impress current clients

---

Definitions:

Generation X

The demographic cohort following the baby boomers, typically defined as being born from the early-to-mid 1960s to the early 1980s.

Generation Y

Also known as Millennials, this term refers to the generation born approximately between the early 1980s and late 1990s.

Motivational Factors

The elements or conditions within an environment or within individuals that incite enthusiasm, commitment, and effort towards achieving a goal.

Esteem Needs

Psychological requirements for respect, self-esteem, and recognition, as posited by Abraham Maslow in his hierarchy of needs.