The Growth of Marketing Research Activity Dramatically Increased After World

question 15

Multiple Choice

The growth of marketing research activity dramatically increased after World War II because of

• A) increased computer technology
• B) mass production of goods
• C) the development of television
• D) the acceptance of the marketing concept

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Definitions:

Assistance

The act of helping or providing aid to someone.

Behavior Modification

A therapeutic approach that seeks to change undesirable behaviors through the systematic use of reinforcement and punishment.

Problem Behaviors

Actions or behaviors that are socially unacceptable, disruptive, or harmful to oneself or others.

Social Learning

The acquisition of behaviors and knowledge through observation and imitation of others within a social context.