Challenges in Conducting Effective Marketing Research Internationally Include All of the Following

question 49

Multiple Choice

Challenges in conducting effective marketing research internationally include all of the following except

• A) markets in less developed countries are less likely to have good secondary data
• B) in some countries cultural dynamics or concerns about government surveillance may negatively impact results
• C) marketing research techniques used in the United States are not applicable in other countries
• D) logistical dimensions of implementing marketing research are complex and, therefore, tend to cost more

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Definitions:

Business Cycle Risk

The exposure to fluctuations in the economic cycle, which can impact the performance and profitability of businesses in different sectors.

Momentum

An investment strategy that aims to capitalize on the continuance of existing trends in the market.

Fama-French Three-factor Model

A model designed to describe stock returns through three factors: market risk, value vs. growth, and company size.

Default Spread

The additional yield that investors demand for holding a corporation's debt over a risk-free security, compensating for the risk of default.