Conclusive Research

question 72

Multiple Choice

Conclusive research

• A) identifies the sampling frame and sampling procedure
• B) aids the early stages of the decision-making process and investigates how to hold down cost and time expenditure
• C) provides information that helps the manager evaluate and select a course of action
• D) is essential to ensure that marketing programs are proceeding in accordance with preset plans

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Definitions:

Search Techniques

Various strategies and methods employed to find information efficiently, using tools like search engines and databases.

Primary Research

The process of gathering new and original data directly from sources or experiments, as opposed to analyzing existing data.

Networking

Engaging in communication with people to swap information and form connections in a professional or social context.

Surveys

A method of gathering information by asking questions to a group of people to collect data on opinions, behaviors, or experiences.