A Particularly Thorny Issue in Marketing Simulation Is _______________,Which Is

question 40

Multiple Choice

A particularly thorny issue in marketing simulation is _______________,which is the idea that what a firm does affects consumers,whose decisions also affect the firm and its competition,all of whom are making multiple decisions over time.

• A) endogeneity
• B) response bias
• C) sensitivity analysis
• D) unrepresentative sampling