A Marketing Manager Has Found Secondary Data on the Spending

question 15

Multiple Choice

A marketing manager has found secondary data on the spending habits of teenagers broken down by gender and also by race,independently,but needs it broken down by both (e.g.,African American females versus European American males) .This is an example of the secondary data problem of

• A) level of aggregation
• B) difference in units
• C) unrepresentative sampling
• D) systematic bias

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Definitions:

American Newborn

An infant who has recently been born in the United States.

Presbycusis

Age-related hearing loss that gradually occurs as one gets older, affecting the ability to hear higher frequencies.

Glaucoma

A group of eye conditions that damage the optic nerve, essential for vision, often resulting in vision loss and blindness.

Curvature

the degree of curvature or bending in a line or surface, often used in mathematics and physics.