Although There Are Countless Sources of Marketing Data,they Can All

question 31

Multiple Choice

Although there are countless sources of marketing data,they can all be categorized into at least one of the following basic groups except

• A) segmentation
• B) analogous situations
• C) experimentation
• D) secondary data

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Definitions:

Homo Sapiens Idaltu

An extinct subspecies of Homo sapiens that lived approximately 160,000 years ago, discovered in Ethiopia.

Recent African Origins Hypothesis

A scientific theory proposing that modern humans originated in Africa and migrated outwards, replacing local populations of archaic humans approximately 60,000 to 70,000 years ago.

Upper Paleolithic

A period of time from about 40,000 until about 10,000 years ago that marks the beginning of "behavioral modernity." The tool industries of this time are characterized by long, slim blades that produced an explosion of creative symbolic forms.

Cultural Adaptation

The process by which a group or individual modifies their customs and behaviors to fit into a new cultural environment.