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Identify the Four Major Categories of Data Sources for Marketing

question 20

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Identify the four major categories of data sources for marketing research applications.


Definitions:

Tim Hortons

A multinational fast food restaurant known for its coffee and doughnuts, originating in Canada in 1964.

Social Media Sources

Platforms and tools used in recruiting that leverage social networks to source and attract candidates, build employer brand, and communicate with potential employees.

Digitized Data

Information that has been converted from analog to digital form, enabling easier storage, processing, and analysis through digital devices.

Forensic Reporting

The presentation of financial information and analysis suitable for legal review and decision-making.

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