Suppose Three Brands Are Rated on an Interval Scale Regarding

question 45

Multiple Choice

Suppose three brands are rated on an interval scale regarding degree of preference.Brand X receives a 6 (most preferred) ,Brand Y a 3,and Brand Z a 2.What conclusions can be drawn from this data?

• A) Brand X is three times as preferred as Brand Z.
• B) Brand Y is more preferred than Brand Z.
• C) The difference between Brand X and Brand Y is three times greater than the difference between Brand Y and Brand Z.
• D) all of the above
• E) both b and c

Distinguish between demand-oriented, cost-oriented, profit-oriented, and competition-oriented pricing approaches.

Analyze the role of pricing in positioning a product in the market (e.g., high-quality image).

Understand the concept of price sensitivity and how it affects the success of certain pricing strategies.

Appreciate the psychological aspects of pricing, such as odd-even pricing, and their effects on consumer behavior.

---

Definitions:

Issuance

The process of offering new securities for sale to investors, typically by a corporation or government.

Face Amount

The nominal value printed on the face of a financial instrument, such as a bond or insurance policy, representing the amount due at maturity.

Issuance

The process of offering new securities to investors for the first time, often to raise capital.

Sold

The past tense indicating that an item, property, or service has been transferred to a buyer in exchange for money or other compensation.