One of the Most Common and Pernicious Erroneous Assumptions About

question 54

Multiple Choice

One of the most common and pernicious erroneous assumptions about causation in marketing research is

• A) not considering reverse causation
• B) not eliminating other variables as the cause
• C) not establishing sufficient variation
• D) not ruling out the sequential effect

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Definitions:

Classical Conditioning

A technique of learning where repetitive association of two stimuli leads to a response that, while initially induced by the second stimulus, is eventually induced by the first stimulus alone.

Rescorla

Refers to Robert A. Rescorla, a psychologist known for his work on the theory of conditioning and learning.

Excited

A heightened state of energy and enthusiasm, often in anticipation of something positively anticipated.

Refrigerator

An appliance used for keeping food and drinks cold.