All of the Following Are Purposes for Focus Groups except

question 47

Multiple Choice

All of the following are purposes for focus groups except

• A) to help generate hypotheses that can be further tested quantitatively
• B) to generate information helpful in structuring consumer questionnaires
• C) to provide overall background information on a product category
• D) to conclusively identify causes of specific marketing problems

---

Definitions:

Equity Accounting

A method of accounting whereby an investor records its investment in an associate company at initial cost and subsequently adjusts the carrying amount for its share of the earnings and losses of the associate.

Reporting Entities

Organizations or entities that are required to prepare financial statements to provide information to external users such as investors, creditors, and regulatory agencies.

Control

The power to govern the financial and operating policies of an entity so as to obtain benefits from its activities.

Significant Influence

The power to participate in the financial and operating policy decisions of an investee without having control or joint control over those policies.