Relationships in a Qualitative Data Matrix from a Focus Group

question 17

Multiple Choice

Relationships in a qualitative data matrix from a focus group can be identified and explored with

• A) linear regression
• B) conjoint analysis
• C) segmentation analysis
• D) cross-tabulations of variables

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Definitions:

Positive Correlation

A relationship between two variables where both either increase or decrease together, indicating a direct association.

Low Score

Low score typically refers to results that fall below an expected or average range in assessments or tests.

Mode

The value that appears most frequently in a data set or distribution.

Distribution of Scores

The way in which scores are spread out or dispersed across a range in a dataset, often visualized with graphs.