A Low Response Rate from a Survey

question 21

Multiple Choice

A low response rate from a survey

• A) indicates low non-response error
• B) indicates high non-response error
• C) indicates high sampling error
• D) does not necessarily mean non-response error

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Definitions:

Net Profit Margin Percentage

A profitability metric that calculates the percentage of net income derived from revenue, indicating how much of each dollar in revenue results in profit.

Return on Equity

A measure of financial performance calculated by dividing net income by shareholders' equity, indicating how effectively management is using a company's assets to create profits.

Gross Margin Percentage

A financial metric that represents the percentage of total sales revenue remaining after accounting for the cost of goods sold.

Return on Equity

A gauge of a business's earnings effectiveness, demonstrating the profitability produced per dollar invested by shareholders.