The Depth Interview Is Used Primarily

question 59

Multiple Choice

The depth interview is used primarily

• A) for conclusive research
• B) for exploratory research
• C) to test specific hypotheses
• D) to reduce costs when focus groups are not deemed necessary

---

Definitions:

Economies of Scale

Reductions in the average cost of production as the volume of production increases.

Patents

Legal documents granting an inventor exclusive rights to manufacture, use, or sell their invention for a certain period of time.

Marginal Revenue

The additional income gained from selling one more unit of a good or service.

Prefabricated Garages

Garages that are manufactured in sections off-site and then assembled on-site, providing a quick and often cost-effective building solution.