The Use of a Brand or Company Name in a Question

question 44

Multiple Choice

The use of a brand or company name in a question

• A) can cause the respondent to believe that the company or brand is the sponsor of the survey
• B) can promote a more positive response to the brand or company
• C) make affect open-ended questions that follow
• D) all of the above

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Definitions:

Proletariat

A term used in Marxist theory to describe the class of workers who do not own the means of production and must sell their labor to survive.

Bourgeoisie

a class of people in a capitalist society who own the means of production and thus have economic and social power over the working class or proletariat.

Analyzed authority

The process of examining and questioning the basis, nature, and effects of authority within various social structures and institutions.

Power

The faculty or proficiency to control or impact the actions of people or the development of circumstances.