Although Simple Random Sampling Is the Simplest of the Probability-Based

question 21

True/False

Although simple random sampling is the simplest of the probability-based sampling procedures,it is not used in marketing research projects as much as other sampling methods,because of a higher probability of non-sampling error.

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Definitions:

Material and Human Resources

The tangible resources (like equipment and raw materials) and the workforce needed to carry out organizational operations.

Internal and External Customers

Refers to the individuals or entities within (internal) and outside (external) an organization that receive and are affected by its services or products.

Kaoru Ishikawa

A prominent Japanese organizational theorist and quality management innovator best known for developing the Ishikawa or fishbone diagram as a tool for quality control and problem-solving.

Customer

An individual or entity that purchases goods or services from a business.