Which of the Following Is a Example of Judgment Sampling

question 48

Multiple Choice

Which of the following is a example of judgment sampling?

• A) For a major launch campaign for a brand of bath soap, three cities in California were selected because there were deemed to be representative of the nation as a whole.
• B) In a study of taste preferences for brands of soft drinks, a marketing research firm selected a sample of 200 people from a large Chicago shopping mall over one weekend.
• C) All of the department stores within 50 miles of the corporate office were selected for testing a new point-of-purchase display.
• D) From a list of all freshmen at a university, the school selected every 12th name to be interviewed about their first year experience at the school.

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Definitions:

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Mobile Application

A software application designed to run on smartphones, tablets, and other mobile devices.

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Number of visitors who click on a web banner ad.

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