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A Type II error has occurred if the null hypothesis is true and it is rejected.
Nonstore Retailers
Businesses that sell products outside the traditional brick-and-mortar storefront, such as online, direct mail, or vending machines.
Atmospherics
The use of physical elements in a service or retail environment designed to influence consumers' mood and perception, subsequently affecting their purchase behavior.
Supply Chain
A network of organizations, people, activities, information, and resources involved in producing and delivering a product or service from suppliers to customers.
Physical Distribution System
The process and logistics involved in moving goods from the point of production to the point of consumption.
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