_______________ Takes Both Binary and Interval Data and Produces Probabilities

question 33

Multiple Choice

_______________ takes both binary and interval data and produces probabilities of an outcome,such as purchase probabilities and market share projections,as functions of the marketing mix.

• A) The weighted least squares model
• B) Logistic regression
• C) The Breusch-Pagan model
• D) The discrete choice model

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Definitions:

Concrete Operational

A stage in Piaget's theory of cognitive development during which children gain the abilities of logical thought about concrete events, understanding conservation, and performing mathematical operations.

Abstract Thought

The ability to think about objects, principles, and ideas that are not physically present.

Social Activities

Interactions and engagements with others in a communal or public setting, often for leisure, networking, or support.

Cultural Activities

Events or practices that reflect the traditions, arts, social institutions, and achievements of a particular nation, people, or other social group.