Factor Analysis Can Be Used for All of the Following

question 55

Multiple Choice

Factor analysis can be used for all of the following applications in marketing research except

• A) data reduction
• B) structure identification
• C) scaling
• D) segmentation

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Definitions:

Enlightenment Period

A cultural and intellectual movement in Europe during the 17th and 18th centuries that emphasized reason, science, and individual rights over tradition and authority.

Mentally Ill

A term referring to individuals who suffer from mental disorders that affect their mood, thinking, and behavior.

Paracelsus

A Swiss physician and alchemist of the early Renaissance, regarded as the father of toxicology, who emphasized the importance of observation in medicine.

St. Vitus' Dance

A historical term for Sydenham's chorea, characterized by rapid, uncoordinated jerking movements most commonly affecting the face, hands, and feet.