The Best Analysis Technique for Discovering Segments Within a Market

question 42

Multiple Choice

The best analysis technique for discovering segments within a market is

• A) factor analysis
• B) cluster analysis
• C) principal components analysis
• D) discriminant analysis

---

Definitions:

Eyes And Ears

Eyes And Ears metaphorically refers to sources of information or surveillance, often used to denote individuals appointed to observe and report.

Information Relay

The process of transferring information from one source to another, often involving a series of intermediaries or networks.

Positron Emission Tomography

A nuclear medicine functional imaging technique used to observe metabolic processes in the body as part of the diagnosis and treatment of diseases.

Glucose

A simple sugar that is an important energy source in living organisms and is a component of many carbohydrates.