The Best Analysis Technique for Discovering Segments Within a Market

question 42

Multiple Choice

The best analysis technique for discovering segments within a market is

• A) factor analysis
• B) cluster analysis
• C) principal components analysis
• D) discriminant analysis

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Definitions:

Security Interest

A legal right or claim on assets granted to a creditor to secure the repayment of a debt or obligation.

Perfection

The process of securing a security interest against third parties, especially in relation to secured transactions.

Secured Party

A lender or seller who holds a security interest.

Mortgagor

The borrower in a mortgage agreement who pledges property to the lender as security for the loan.