What Is a Latent Class,and How Does It Apply to Segmentation

question 48

Essay

What is a latent class,and how does it apply to segmentation analysis?

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Definitions:

Text Messaging

The act of sending short, digital messages, typically consisting of text, from one mobile device to another.

Research Sources

The materials or references from which information is obtained for academic or professional investigation.

Audience-centered Approach

A communication strategy that focuses on understanding and addressing the interests, needs, and preferences of the audience.

Technology

The application of scientific knowledge for practical purposes, especially in industry and improvements in tools, machines, systems, and devices.