Use the following table from a cluster analysis to answer the following questions.
Agglomeration Schedule for Centroid Hierarchical Cluster Analysis
-If the researcher were to stop after the centroid distance of 0.683,how many clusters would be left with a single brand in it?
Definitions:
Growth Stage
A phase in the product life cycle characterized by rapid market acceptance and increasing profits.
Introductory Stage
The introductory stage is the initial phase of a product lifecycle, characterized by product launch, market entry, and initial promotion efforts.
Product Line
A group of related products marketed by a company, which usually function in a similar manner or are sold to the same customer segment.
Product Mix
The total variety of products that a company produces or sells, encompassing different lines, items, and variations offered to the market.
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