Refer to this output regarding customer preferences for light bulbs relative to brightness and bulb life to answer the following questions.
-The output above includes the relative importances of the attributes of brightness and bulb life and the relative importances of the various levels of these attributes.
Definitions:
Hazan and Shaver
Researchers known for their work on attachment theory in adult relationships, suggesting patterns of attachment in adulthood can be traced back to early relationships with caregivers.
Infancy
The period of human development from birth to approximately 2 years of age, characterized by rapid growth and development.
Affective
Relating to moods, feelings, and attitudes; the emotional aspect of the mind's function.
Attitude
A settled way of thinking or feeling about someone or something, typically reflected in a person's behavior.
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