The Set of Conjoint Analysis Methods Used by Marketing Professionals

question 40

Multiple Choice

The set of conjoint analysis methods used by marketing professionals include of all of the following except

• A) k-means conjoint
• B) orthogonal designs
• C) adaptive conjoint
• D) choice-based conjoint

---

Definitions:

Households

Economic units that consist of all individuals who live together in one dwelling, making joint decisions about consumption and labor.

Circular Flow Model

An economic model illustrating the continuous movement of money, goods and services, and factors of production between producers and consumers in an economy.

Interdependence

Interdependence is a condition where entities are mutually reliant on each other, implying that actions of one can significantly impact the others.

Businesses

Economic entities (firms) that purchase resources and provide goods and services to the economy.