By Using _______________,A Large Conjoint Design with 15,000 Possible Profiles

question 67

Multiple Choice

By using _______________,a large conjoint design with 15,000 possible profiles can be reduced down to just 25.

• A) correlations
• B) factors from factor analysis
• C) orthogonal designs
• D) clusters from cluster analysis

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Definitions:

Personality

The unique set of emotional, thought, and behavioral patterns that define an individual's personal style of interacting with the physical and social environment.

Iceberg Analogy

A metaphor often used to describe situations where the observable part of something is only a small portion of its whole.

Consciousness

The awareness of oneself and one's environment, including thoughts, feelings, and sensations.

Preconscious Mind

Part of Freud's psychic apparatus, containing thoughts and feelings not currently in consciousness but can be brought to consciousness.