What _______________ Is Designed to Do Is Estimate What Drives

question 14

Multiple Choice

What _______________ is designed to do is estimate what drives purchases by calibrating the sources and strengths of consumers' preferences.

• A) multidimensional scaling
• B) conjoint analysis
• C) discriminant analysis
• D) factor analysis

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Definitions:

Carpentry

The craft or activity of cutting, shaping, and assembling wood to construct buildings, furniture, or other objects.

Interpersonal Trust Scale

A measurement tool used to evaluate the degree to which individuals trust others in social and personal settings.

Persuaded

The state of being convinced to believe or do something through reasoning or argumentation.

Argument

A series of statements or reasons made to persuade others that an action or belief is right or wrong.