The Concept of Heterogeneity Is Very Important to Marketing Because

question 64

True/False

The concept of heterogeneity is very important to marketing because people respond differently to the same marketing variable.

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Definitions:

Numerical Value

A quantitative measurement or amount usually expressed as a number or a set of numbers.

Population Size

The total number of members in a defined population.

Symbols

Characters or glyphs that are used to represent objects, functions, or processes.

Population

The entire group of individuals or instances about whom the study is focused.