Izzy, the CEO, Is Communicating with the Public Through Marketing

question 23

Multiple Choice

Izzy, the CEO, is communicating with the public through marketing and public relations efforts. The type of communicating that Pepper is engaging in is ______.

• A) downward communication
• B) external communication
• C) upward communication
• D) internal communication

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Definitions:

Quadrant B

A segment in a matrix or chart that is typically used for analysis or strategic planning, focusing on specific criteria or characteristics.

Bloomingdale's Department Store

A luxury department store chain in the United States serving a range of consumer goods.

Managing Store

The process of overseeing and controlling the operations of a retail store.