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A simple frequency distribution
Behavioral Segmentation
The division of a market into groups based on consumers' purchasing behavior, including usage rate, loyalty, and buying occasions.
Business-Class Travelers
Individuals who travel in a high-quality service category offering enhanced comfort, privacy, and amenities beyond economy class.
British Airways
The flag carrier airline of the United Kingdom, known for its extensive global flight network.
Usage Rate
The quantity or the extent to which consumers use a product or service within a given timeframe.
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