A Researcher Reports That the Size of an Effect in Some

question 33

Multiple Choice

A researcher reports that the size of an effect in some population is d = 0.88.Which of the following is an appropriate interpretation for d?

• A) The effect observed in the population was significant.
• B) Mean scores were significant by 0.88 points in the sample.
• C) Mean scores were significant by 0.88 points in the population.
• D) Mean scores shifted 0.88 standard deviations in the population.

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Definitions:

Lifestyle Segmentation

The practice of dividing the market based on consumers' lifestyles, including their attitudes, values, and activities.

Geodemographic Segmentation

A method of market segmentation that combines demographics with geographic location to identify market segments with similar characteristics and behaviors.

Psychographic Segmentation

A marketing strategy that divides a market based on consumer personality traits, lifestyles, interests, attitudes, and values.

Geographic Segmentation

The division of a market into different geographical units such as countries, states, regions, cities, or neighborhoods, to tailor marketing efforts to local preferences and conditions.