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If an interaction and a main effect are significant for a two-way between-subjects ANOVA,then the main effect must be analyzed first.
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A form of digital marketing where advertisers pay to have their advertisements displayed on websites, social media platforms, or other digital mediums to target specific audiences.
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A method of online advertising where ads are shown on search engine results pages based on the keywords searched by users.
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A marketing strategy where branded goods or services are placed in a context usually devoid of ads, such as movies, TV shows, or news programs, for promotional purposes.
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Refers to communication or interaction that does not directly involve interpersonal contact, typically seen in various forms of advertising and promotion.
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