Don Peppers and Martha Rogers Popularized the Term One-To-One Marketing

question 38

True/False

Don Peppers and Martha Rogers popularized the term one-to-one marketing. Some firms come close to one-to-one marketing by combining flexible manufacturing with flexible marketing to enhance customer choices.

---

Definitions:

Stereotyping

The act of assigning generalized characteristics to an individual or group without acknowledging individual differences.

Discrimination

Unfair or prejudicial treatment of people and groups based on characteristics such as race, gender, age, or sexual orientation.

Hostility

An attitude or behavior characterized by antagonism or aggression towards others, often manifesting in negative interactions.

Overgeneralized

The extension of a rule or conclusion to broader situations than those to which it is applicable.