Peter Drucker, the Father of Modern Management, Believed That Marketing

question 33

Multiple Choice

Peter Drucker, the father of modern management, believed that marketing ________.

• A) should be a separate function within the business
• B) is the business as seen from an internal point of view
• C) is the whole business as seen from the customer's point of view
• D) is not the central dimension of the entire business
• E) should be considered just as a "department" in an organization

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Definitions:

Continuous Improvement

An ongoing effort to improve products, services, or processes by making small, incremental improvements over time.

Techniques For Quality Measurement

Methods used to assess the quality of products, services, or processes, often involving quantitative and qualitative metrics.

Functional Approach

The functional approach is a method of organizational structure where a company is divided into departments or functions, each handling specific tasks or operations like marketing, finance, or manufacturing.

Managerial Functions

The main roles and responsibilities of managers, typically including planning, organizing, leading, and controlling organizational resources to achieve goals.