In the Context of the 4Ps of the Marketing Mix

question 88

Multiple Choice

In the context of the 4Ps of the marketing mix, high-tech media options like cell phones and the Internet have had a huge impact on ________.

• A) product
• B) promotion
• C) people
• D) position
• E) policy

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Definitions:

Nonconformity

The failure of a product, document, or service to meet specified or implied standards or expectations.

Partially Destroyed

Refers to something that has been damaged extensively but not completely ruined or annihilated.

Contract Void

A contract with no legal validity from its inception, making it unenforceable by law.

Risk

The potential for experiencing loss, damage, or any other negative outcome as a result of action or inaction.