Relationship-Oriented Firms Tend to ________

question 9

Multiple Choice

Relationship-oriented firms tend to ________.

• A) be driven by meeting a quarter's financial projections
• B) keep and cultivate their profitable current customers who are highly satisfied with the firm's offering
• C) constantly invest in new customers that come with unknown return on investment
• D) often lose great customers and scramble to replace the associated lost revenue
• E) focus primarily on increasing sales through catchy and entertaining advertisements

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Definitions:

Operant Behavior

Conduct that is governed or impacted by its outcomes, such as incentives or sanctions.

Influences

Factors or agents that have an effect on the development, behavior, or decisions of individuals or systems.

Environment

Every nongenetic influence, from prenatal nutrition to the people and things around us.

Learned Associations

Connections made in the mind between two experiences or ideas, which can influence thoughts, feelings, and behaviors.