In the Context of Change Drivers Impacting the Future of Marketing

question 47

Multiple Choice

In the context of change drivers impacting the future of marketing, the way a firm looks at strategy and tactics is reflected in the ________.

• A) shift to product glut and customer shortage
• B) shift in power from marketer to customer
• C) shift in generational values and preferences
• D) shift to distinguishing Marketing (Big M) from marketing (little m)
• E) shift to justifying the relevance and payback of the marketing investment

---

Definitions:

Due Process

A fundamental principle of fairness in all legal matters, both civil and criminal, especially in the courts, guaranteeing the right to a fair trial and due process of law.

Fifth Amendment

An amendment to the U.S. Constitution that guarantees several rights related to legal proceedings, including protection against self-incrimination and double jeopardy, and ensures due process.

Federal Government

The national government of a federation, responsible for governing the entire country.

Strict Scrutiny

A rigorous standard of judicial review used to determine the constitutionality of laws that potentially violate fundamental rights.