In Order for Marketing (Big M) to Succeed, It Must

question 55

Multiple Choice

In order for Marketing (Big M) to succeed, it must be championed by ________.

• A) the sales force
• B) top management
• C) middle management
• D) frontline personnel
• E) everyone in the organization

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Definitions:

Cooperation Goal

The aim to work together toward a common goal, emphasizing teamwork and collective effort rather than competition.

Ego-oriented Goal

A goal set with the intention of proving one’s own competence or superiority, often based on external validation or comparison with others.

Task-oriented Goal

Objectives focused on completing a specific task or achieving a particular result, often emphasizing performance and efficiency.

Social Goal

An objective or aim that is influenced by or aimed at benefiting others or fulfilling societal expectations.