Appropriate and Effective Marketing Metrics Must Be Designed to Identify

question 15

Multiple Choice

Appropriate and effective marketing metrics must be designed to identify, track, evaluate, and provide key benchmarks for improvement. In the context of change drivers affecting the future of marketing, this reflects the ________.

• A) shift to justifying the relevance and payback of the marketing investment
• B) shift to product glut and customer shortage
• C) shift to distinguishing Marketing ("Big M") from marketing ("little m")
• D) shift in generational values and preferences
• E) shift in information power from marketer to customer

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Definitions:

Microblogs

Platforms or services that allow users to publish short messages and updates, often limited in character count.

Character Limit

The maximum number of characters that can be used or inputted in a specific field, such as a password, tweet, or text message.

E-Mail Clients

Software applications used to access and manage a user’s email.

Web 2.0

Tools and Web-based services that emphasize online collaboration and sharing among users.