The Marginal Rate of Substitution of X for Y Is

question 8

Multiple Choice

The marginal rate of substitution of X for Y is defined as:

• A) P_X/P_Y .
• B) P_X P_Y .
• C) MU_X MU_Y .
• D) MU_X/MU_Y .
• E) MU_X/P_X .

---

Definitions:

Trade Promotions

Marketing activities executed to increase demand among merchant partners, such as retailers or wholesalers, often through discounts or product display enhancements.

Personal Selling

A sales approach involving direct, face-to-face interaction between salespeople and prospective customers to persuade them to make a purchase.

Publicity

The act of gaining public attention or visibility for a person, product, or organization, often through the media.

Push Strategy

Directing the promotional mix to channel members to gain their cooperation in ordering and stocking the product.