Coca-Cola Introduced a New Product Called Diet Coke in Japan

question 46

Multiple Choice

Coca-Cola introduced a new product called Diet Coke in Japan. Sales of this product were low in the initial stages because Japanese women associated the word diet with weakness; however, changing the name of the product from Diet Coke to Coke Light proved effective. Which of the following product issues affected the sales of Diet Coke in this scenario?

• A) brand strategy
• B) country-of-origin effect
• C) quality
• D) fitting the product to the culture
• E) manufacturing

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Definitions:

Evaluation Phase

Part of the consumer decision-making process where options are assessed before making a purchase decision.

Marketing Dashboard

A visual representation of important marketing metrics and KPIs that helps managers make informed decisions.

General Mills Channels

Distribution pathways and strategies employed by General Mills to deliver its food products to consumers through various retail or wholesale venues.

Graphic Display

A graphic display is a visual representation of information, data, or graphics, often used in marketing, presentations, or digital interfaces to communicate effectively.