Most Global Marketers Rely on Local Distribution Networks in Foreign

question 65

Multiple Choice

Most global marketers rely on local distribution networks in foreign markets. This is because it is very expensive to build a company's own distribution network in a foreign market. This issue can be identified in the channel strategy of ________.

• A) change
• B) coverage
• C) character
• D) continuity
• E) control

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Definitions:

Type II Error

The error that occurs when one fails to reject a false null hypothesis, also known as a false negative.

Power

The probability that a statistical test will correctly reject a false null hypothesis, or the test's sensitivity to detecting an effect.

Statistical Test

A procedure used to determine whether the observed data significantly deviates from a hypothesis.

Inferential Statistics

A branch of statistics that infers properties about a population based on a sample of data drawn from that population.